There's no shortage of messages targeted specifically at women, but which ones make the grade (see, Chanel's latest Coco Mademoiselle campaign with Kiera Knightley) and which ones add to the clutter? One site has attempted to answer this with a weekly collection of ads graded on the "F.A.M.E. Index", or Female appeal, Attractive design, Memorable message, Evocative. Curious? have a look: http://www.rethinkpink.com/FAME+Index_1_1.asp
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